xBloom brings automated pour-over and precision coffee technology to the Nordic market
Stockholm, 2026-10-20 – Gandalf Distribution AB, part of ELKO Group and one of the Nordic region’s leading distributors of IT, consumer electronics and small domestic appliances, announces that it has become an authorised Nordic distributor for xBloom.
The partnership expands Gandalf Distribution’s growing coffee portfolio and introduces an innovative offering within automated pour-over and specialty coffee. Through Gandalf’s Nordic distribution platform, xBloom will become available to retailers and partners across the region.
xBloom combines specialty coffee, technology and product design to simplify the pour-over process. The brand is aimed at coffee enthusiasts who appreciate the precision and character of pour-over coffee but want to achieve a more consistent result with less manual preparation.
Making precision brewing easier to repeat
Pour-over coffee is influenced by several variables, including coffee quantity, water temperature, grind size, brewing time and water flow. Managing these variables manually requires knowledge, attention and practice.
xBloom uses automation and controlled brewing to make these elements easier to manage and repeat. This allows consumers to explore specialty coffee and different brewing profiles while maintaining a more consistent preparation process.
“xBloom represents a new generation of coffee products where technology supports the craft instead of replacing it. The brand has a clear premium position and offers something genuinely different for Nordic retailers and coffee enthusiasts,” says Robin Klasson, GTM Manager at Gandalf Distribution.
A growing interest in specialty coffee
Consumers are becoming increasingly interested in the origin, preparation and character of the coffee they drink. This development has created opportunities for products that enable a more advanced coffee experience in the home while remaining convenient enough for regular use.
xBloom occupies a distinctive position between traditional coffee equipment and fully automated machines. Its focus on automated pour-over makes it relevant to consumers who want greater precision and control without manually managing every stage of the brewing process.
The partnership also supports Gandalf Distribution’s continued expansion within small domestic appliances. It introduces a premium coffee brand that combines the areas in which Gandalf has extensive experience: technology, consumer experience, design and connected products for the home.
xBloom products will be offered to Nordic retailers and partners with support from Gandalf Distribution within logistics, sales, marketing and channel development.
About xBloom
xBloom develops automated pour-over coffee solutions that combine specialty coffee, precision brewing and product design. The brand is created for consumers who want to explore high-quality coffee with greater consistency and convenience.
About Gandalf Distribution
Founded in 1984, Gandalf Distribution is a leading Nordic distributor of IT and consumer electronics products and solutions. As part of the ELKO Group since 2017, Gandalf combines strong local market expertise with the resources of one of Europe’s leading distribution groups. The company imports, markets, and distributes products from leading global brands to retailers, e-tailers, system integrators, and resellers across Sweden, Norway, Denmark, Finland, and Iceland. With more than 40 years of industry experience, Gandalf Distribution helps manufacturers and partners grow their business throughout the Nordic region through efficient logistics, market expertise, and value-added services.
For more information, please contact:
Robin Klasson
GTM Manager at Gandalf Distribution
robin.klasson@gandalf.se