ENG: Gandalf Distribution launches Easyride – new Nordic electric scooter brand
Gandalf Distribution launches Easyride, a new Nordic brand for smart electric scooters with a focus on safety, simplicity, and everyday mobility. Easyride is developed by Gandalf Distribution in close collaboration with NAVEE, which provides manufacturing and technical expertise. The launch marks a new step in Gandalf Distribution’s investment in tailored mobility solutions for the Nordic market.
Easyride will initially be introduced as a co-branding concept under the label “Powered by NAVEE”, with sales starting in early March 2026. The range is developed based on Gandalf Distribution’s long experience with electric scooters and a clear insight into a previously underserved segment – consumers seeking safe, easy-to-use, and regulation-compliant products for Nordic conditions.
The brand has a clear Nordic identity and is primarily aimed at young riders, while also appealing to parents who value safe use and responsible everyday riding. Easyride’s visual identity and communication platform have been developed together with the external creative agency Spoon.
We combine NAVEE’s proven technology and quality with a Nordic brand experience where safety and ease of use are at the center. This makes Easyride a relevant and easy-to-sell range ahead of the spring season, says Jonas Österbacka, Head of Brand Acceleration at Gandalf Distribution.
The Easyride range includes specifications such as a maximum speed of 20 km/h, up to 25 km range, motors up to 500 W, dual braking systems, IPX5-rated water resistance, maintenance-free tires, as well as display and app support. All models comply with Nordic regulations and are delivered with a two-year warranty.
For aftersales and service, Gandalf Distribution cooperates with Elcare Nordic, which offers established service processes in Sweden, Norway, Finland, and Denmark.
The collaboration with Gandalf Distribution on Easyride is an important milestone in our Nordic strategy. Together, we can offer electric scooters that are adapted to local requirements and user needs, says Sharon Wang, Head of Global Sales & Marketing at NAVEE.
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The full press release can be found below.