Gandalf Distribution becomes authorised Nordic distributor for OutIn
The partnership brings portable espresso solutions to Nordic retailers and consumers
Stockholm, [2026-10-27] – Gandalf Distribution AB, part of ELKO Group and one of the Nordic region’s leading distributors of IT, consumer electronics and small domestic appliances, announces a new distribution partnership with OutIn for the Nordic market.
Through the agreement, Gandalf Distribution will introduce OutIn’s portable espresso machines and accessories to retailers and partners across the region. The partnership strengthens Gandalf’s growing coffee portfolio and adds a distinctive product category developed for consumers who want to enjoy freshly prepared espresso beyond the home.
OutIn develops compact and portable espresso solutions for travel, commuting, offices, holiday homes and outdoor activities. The products are designed to make espresso available in places where access to a conventional coffee machine may be limited.
Espresso beyond the kitchen
Coffee consumption is no longer limited to the kitchen or the traditional workplace. Consumers increasingly want flexible products that fit mobile lifestyles and make it possible to maintain familiar routines while travelling, working remotely or spending time outdoors.
OutIn addresses this demand by combining portability, coffee preparation and consumer technology in a compact format. The concept gives consumers the freedom to prepare espresso in a wider range of environments without carrying a traditional machine.
“OutIn introduces an exciting new product category for Nordic retailers. It combines coffee, technology and mobility in a format that is easy for consumers to understand. The brand is relevant for coffee enthusiasts, travellers, commuters and outdoor consumers, giving it potential across several different retail channels,” says Robin Klasson, GTM Manager at Gandalf Distribution
A differentiated opportunity for Nordic retailers
The OutIn range complements traditional home coffee machines rather than competing directly with them. This gives retailers an opportunity to present portable espresso as an additional use case and reach consumers who value flexibility, convenience and fresh coffee while away from home.
For Gandalf Distribution, the partnership also builds on the company’s growing position within small domestic appliances. The combination of product innovation and mobile functionality is closely aligned with Gandalf’s experience in bringing technology-led consumer products to the Nordic market.
“The Nordic region has a deep-rooted coffee culture and a strong appreciation for travel and outdoor living. With its established retail network and expertise in consumer technology, Gandalf Distribution is a strong partner as we grow OutIn’s presence across the region,” says Chuck Wang, Head of Global sales at OutIn.
OutIn products will be made available to Nordic retailers and partners with local support from Gandalf Distribution within distribution, sales and marketing.
About OutIn
OutIn develops portable espresso machines and accessories designed for coffee preparation beyond the home. Its products are intended for use during travel, commuting, work and outdoor activities.
About Gandalf Distribution
Founded in 1984, Gandalf Distribution is a leading Nordic distributor of IT and consumer electronics products and solutions. As part of the ELKO Group since 2017, Gandalf combines strong local market expertise with the resources of one of Europe’s leading distribution groups. The company imports, markets, and distributes products from leading global brands to retailers, e-tailers, system integrators, and resellers across Sweden, Norway, Denmark, Finland, and Iceland. With more than 40 years of industry experience, Gandalf Distribution helps manufacturers and partners grow their business throughout the Nordic region through efficient logistics, market expertise, and value-added services.
For more information, please contact:
Robin Klasson
GTM Manager at Gandalf Distribution
robin.klasson@gandalf.se